An advanced Media Hub for SMEG

Smeg Group is internationally recognized as an excellence of the Made in Italy, thanks to a corporate culture of extreme attention to the quality, technological content and design of the products.
Smeg becomes an international group, present with direct branches in all continents and the headquarters has the need to coordinate the communication in the different countries, in order to eliminate the strong diseconomies by dispersive management of communication materials.

CHALLENGE

To complete and manage this transformation, it was indispensable to digitalized all its images and contents. Smeg already had a platform where employees and collaborators from each country, accessed to download the communication materials of their competence with a constantly increasing of access and users.

New means of communication has influenced, in the meantime, the behaviour and expectations of both customers and users of the platform. In fact, for each product, much more information and images are produced, furthermore adapted to the different strategies, distribution channels, devices and type of customer.

All this made necessary to implement a new Digital Asset Management, fully developed under the practical, technological and UX aspects, capable of improving collaboration and communication within the group and with external suppliers.

SOLUTION

The main effort in the development of the new Digital Asset Management was based on three guidelines:

• Preservation of existing assets and related information
• Improvement of speed performance in upload, download and share
• New graphic interface study and new navigation aspect to facilitate the use of the platform

The MEDIA HUB, based on the eTEAM’s DAM module is optimized for the latest browsers and mobile. It features advanced search filters with different parameters, sharing of downloads, communication files available in different formats, according with the final use. The graphic interface aspect and the methods of use, are in line with the most advanced image databases.

It is currently used by almost 2000 users, the assets are around 180,000 and the daily accesses are hundreds.

RESULTS

• The new platform has optimized and integrated the functions of the previous one, by enhancing the information of the assets already present
• The software and assets reside on a high-performance server structure capable of supporting international traffic and large quantities of files
• The use of such an advanced Digital Asset Management platform allows the management of the contents of the communication in a Lean way, avoiding repetitive activities and the creation of duplicates
• The modularity architecture of eTEAM and its main features allows the integration with the company's digital management systems and in this sense an integration with PIM has been applied, in input and output
• eTEAM APIs allow SMEG partner companies to dynamically feed websites
• The activation of a CDN (Content Delivery Network) has accelerated and optimized the distribution of high quality media content all over the world
• The MEDIA HUB has become the single and updated warehouse of the company, the place from which collaborators and branches around the world can draw with the certainty of finding the approved and usable version of any element

 A team is dedicated to assisting clients in the successful use of Digital Asset Management.

MARKET / Industry, International